E-commerce

For years, outbound marketing has been the most widely employed mechanism in the universe of business communication and sales: companies would go to great lengths to find customers, act personally and actively to procure consumer acceptance and increase sales volume. In recent times, however, inbound marketing, or a strategy that gains customers' attention and makes a company easy to find, has become increasingly popular.

How much has Covid-19 transformed the habits of the average consumer? What impact did it have in terms of numbers, channels and purchasing methods? The digital transformation began in a completely unexpected way.

The average consumer is becoming more and more demanding, thanks to the massive use of the web and the possibility of interacting directly with manufacturing companies. The field of omnichannel retail is at the forefront of daily user management.