E-commerce

E-commerce

Inbound marketing and customer service: how to attract and satisfy customers

04 August 2022
For years, outbound marketing has been the most widely employed mechanism in the universe of business communication and sales: companies would go to great lengths to find customers, act personally and actively to procure consumer acceptance and increase sales volume. In recent times, however, inbound marketing, or a strategy that gains customers' attention and makes a company easy to find, has become increasingly popular.
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The new needs of the post-covid consumer

17 November 2021
How much has Covid-19 transformed the habits of the average consumer? What impact did it have in terms of numbers, channels and purchasing methods? The digital transformation began in a completely unexpected way.
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Omnichannel retail is the future of the shopping experience

17 November 2021
The average consumer is becoming more and more demanding, thanks to the massive use of the web and the possibility of interacting directly with manufacturing companies. The field of omnichannel retail is at the forefront of daily user management.
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